Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Write the World's Best Product Descriptions
I was running an independent marketing consultancy. I started interviewing them to be on a podcast and everybody kept saying, why don't you just create some podcasts and stop trying to sell me stuff? And the next thing you know, here's the voices of Search podcast. There was the Martech podcast there as well. So that's kind of how it sounds like a familiar story. But for me, my truth now is that if I specialize in just one thing, I can be the best at it. We're just loving this journey of becoming really good at just one thing rather than trying to do everything.
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