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Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures
IndieGameBusiness®
Indie Game Marketing
If you've got experiments, I would try to make them as minimum viable products as possible. We did the initial testing several years ago on marketing for indie game business on different socials with like a $50 campaign. And if it doesn't work and you can see pretty early that it's not working, you kill it. Maybe only spend seven. You know, if it's got 3000 impressions and you've had no conversion, you don't need to spend the other $42.5. So yeah, it can be really quick. But yeah, if you're a new brand and you're trying to figure out who are your people, play with it as much as you can,.
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