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Rewiring for the era of gen AI

The McKinsey Podcast

CHAPTER

Harnessing Generative AI for Business Value

This chapter delves into the strategic challenges organizations face in leveraging generative AI to drive business success. It outlines the importance of talent development, data management, and targeted implementation while sharing insights on varying stages of AI adoption across companies. The chapter further illustrates real-world applications through the case study of a consulting firm's in-house generative AI platform, Lilly, addressing both its development and user engagement strategies.

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