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Winning the Battle Against Yourself

Hidden Brain

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The Psychology of Decision-Making

This chapter delves into the intricacies of human decision-making and the role of personal values in shaping choices. By discussing how framing options can impact decisions and the importance of integrating enjoyment into routines, it emphasizes the benefit of aligning actions with one's true identity. Real-life examples, including studies on social influence and the transformation of mundane tasks into joyful experiences, illustrate the profound effect of perception on motivation and goals.

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