16min chapter

How I Built This with Guy Raz cover image

Marucci Sports - Kurt Ainsworth

How I Built This with Guy Raz

CHAPTER

Navigating Early Challenges in the Baseball Business

This chapter explores the transition of the founders into the baseball business, detailing the establishment of the Big Leagues training facility and the subsequent growth of Marucci Bat Company. It highlights critical decisions, including acquiring a wood mill and expanding into the aluminum bat market, while facing financial struggles and competition. The narrative culminates in the challenges posed by the decertification of their bats by the NCAA, emphasizing the lessons learned through their journey.

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