#24 What will the role of GA be in the future?
The Measure Pod
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G a Four
G a four out of the box, has a higher level of standardization in terms of data collection. So you can do everything from collecting additional events, so these are the enhanced measurement events. We can tract scroll depth, outbound cliqus, engagement events,. all of these attracted by default. In universal analytics, we had to default to g t m or even some hard coted stuff occasionally. Whereas now, because it's built in, it means it's all altimated. But i think those enterprise level companies that have a need for a level of flexibility or customization might struggle with this.
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