Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How PLG companies find product-market fit: Sandhya Hegde on product-led growth

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

Nextdoor - The Product Led Motion

Nextdoor is a social network based company. Nextdoor monetizes its marketplace not by charging neighbors to subscribe to it, but by charging the small businesses in these neighborhoods to advertise and promote their services to the neighborhood. So how do you actually build a product led motion and who do you start developing for? Who is the first person you talk to and understand kind of what is their problem? How small do you go? We'll be hearing from the founder of Nextdoor Sarah Leary next.

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