Reading is great. I think we should encourage it. But the choice of what medium you are going to consume in order to gather a certain piece of information is an important choice, and there are a lot of options. In other words, if i want to work on my golf swing, or am i going to watch a video? Well, that feels pretty video, right? Baking, you know, unicorn cookies. Do you love watching baking videos? And do you feel bad about that? Steven, so i shouldn't say that i've never used the re wind.