TCC Podcast #355: 5 Critical Moves to Grow a Successful Copywriting Business with Kira Hug and Rob Marsh
The Copywriter Club Podcast
How to Choose a Niche
There's a lot of bad advice out there when it comes to choosing a niche. A lot of people talk about your niche as something that you're passionate about and enjoy doing. But in our experience, that's barely scratching the surface because it doesn't give enough detail on who your client is or what problems they have. And so we think of a better way to think about your X factor: combine you with your client and their problem. That's what your X factor helps you figure out.
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