On the Spot: Progressive & Chick fil-A. Planners talking about brands they've never worked on
On Strategy Showcase
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Evolving Marketing Strategies: Progressive and Chick-fil-A
This chapter examines how Progressive Insurance transformed its marketing approach from fear-based promotions to character-driven campaigns, exemplified by Flow. It also highlights Chick-fil-A's innovative tactics in the quick-service restaurant sector, showcasing their rise to the top through unique branding strategies.
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