How Can You Test That?

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"It's amazing how a you can figure out things to do and not to do. That's fun in a creative invention, being ahead of the game sort of a way," he says. "If i had followed my own teachings, i would have done exactly what you did." 'You're not going to test it by launching the product nationally everywhere where you don't have the experience'

Roger Martin reveals how to identify the unconscious mental models holding you back from more superior management effectiveness.

— YOU’LL LEARN —

1) Why people will resist correcting outdated models

2) Powerful questions to dismantle outdated models

3) The simple word shift that makes you more strategic

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— ABOUT ROGER —

Professor Roger Martin is a writer, strategy advisor and in 2017 was named the #1 management thinker in the world. He is also former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada.

• Book: A New Way to Think: Your Guide to Superior Management Effectiveness

• Twitter: @RogerLMartin

• Website: RogerLMartin.com

• Medium: Playing to Win Practitioner

— RESOURCES MENTIONED IN THE SHOW —

• Book: Art as Experience by John Dewey

• Book: Lord of the Flies by William Golding

• Book: Social Limits to Growth by Fred Hirsch

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