788: Roger Martin Shares How to Make Better Strategic Choices By Rethinking Your Models
How to Be Awesome at Your Job
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How Can You Test That?
"It's amazing how a you can figure out things to do and not to do. That's fun in a creative invention, being ahead of the game sort of a way," he says. "If i had followed my own teachings, i would have done exactly what you did." 'You're not going to test it by launching the product nationally everywhere where you don't have the experience'
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