You Never Know Who's Going to See Your Content, Right?

You never know the people that see your content what stage of the journey they're in, right? Just like you don't know when people drive by and see the sign, what stage they're in either. So if we use, let's say, tention, engagement and conversion, well we're going to need that top of funnel content that draws people in. It's not necessarily how to it could be something like a listical or or something that's easy to consume. Most businesses fall on one of two ends of the spectrum. They either fall on like all value, all content, all the time, never any offers, or they take the completely opposite approach,. which is the