The Three Most Important Decisions That We Have to Make Before Setting a Price

Pricing strategy is a really hard question to answer, because pricing strategy isn't well defined. The more clearly and narrowly you can define your market segment, the much easier it is to figure out how much value you're delivering to that market segment. If someone listening has been tapped this year to run their pricing, packaging optimization or simplification project for 20 22, what are the the steps that they should take as they approach this seemingly daunting task?