5min chapter

The SaaS Revolution Show cover image

Moving from 'Piecemeal' to Repeatable Scaleable Marketing that works

The SaaS Revolution Show

CHAPTER

Whether or Not to Use a Saleslad or Product Let Approach?

Customer led growth comes first for companies, says Clarmen. Research shows that customers are more likely to seek out a solution if they feel the pain most acutely. If you want to target someone whose hair is on fire and who understands the problem, use customer led instead of salesled approach.

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