#8: Where's the Barbie business pop? Why brands beat marketplaces
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How to Sell Beauty Products on Live Shopping Platforms
The thing that sells products is demoing the products. And you, to sell, like that's why beauty is a key category of what works on these live shopping platforms. The conversion rate is so much higher in those demonstrations. So when you see me go live on Instagram and I'm a beauty influencer and I'm showing you this new like face patch thing that instantly makes my wrinkles look better- You're going to be wanting to see the before and after. And then when you see the after and it's amazing, you're totally going to buy the product. How do you think Sam found Jennifer Aniston's peptides? I love Jennifer Aniston’s peptides.
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