Timberland, a Company That Made a Hundred % of Its Own Footware Products.

In the 1990s, a company called timberland was growing at 30 and 40% per year. The CEO had an agenda of commerce and justice that he tried to lead in each one of those areas. After being laid off from his job as chief operating officer, John Sutter stayed on for 15 years. He's now trying to figure out how we can better balance capitalism with natural capital.