Embracing Iteration: The Key to Successful Design and Reduced Risk

What’s the real impact of service design on customer experiences?

In this episode of The Design Psychologist, host Thomas talks with service design expert Marc Stickdorn, PhD, author of "This is Service Design Doing," about the evolution and holistic nature of service design. 

They discuss the importance of community involvement and collaboration in shaping effective strategies and enhancing user interactions across various touchpoints.

WHAT WE COVER IN THIS EPISODE: 

- The role of community contributions in redefining service design.

- Examples of service design addressing real-world challenges, like improving grocery store experiences.

- Integrating digital transformation for cohesive customer interactions.

- Strategies to bridge organizational silos for better engagement.

- The importance of prototyping and feedback in the iterative design process.

- Adapting service design methodologies to navigate a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) landscape.

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