The Behavioral Psychology of Buying, with Melina Palmer
The Marketing Millennials
00:00
How to Apply Behavioral Economics to Your Business
The first thing that you would need to do is figure out what the ingredients are and have some knowledge of how they work on their own. And then you also need to have a plan of what you're trying to make because again, you can't just throw all those ingredients in a bowl and hope that they come out as brownies on the other side. So similarly with looking to apply behavioral economics,. my book walks through a process of introducing 16 concepts of which there are hundreds. I picked a top 16 from having worked with businesses in this area for a long time that I think are most relevant and applicable to get started.
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