#59 How to sell to CFOs who are already tightening the purse strings with Shannon Poole, CFO at Challenger
Winning the Challenger Sale
Is There Resistance to Multi-Year Deals?
The CFO of Challenger says he doesn't see a ton of resistance to multi-year deals. As long as there's some sort of ROI, it's still a good way to go for his company. He also wants companies to keep their pricing and packaging simple so customers can understand what they're buying.
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