The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Aligning Marketing Leadership with Revenue Goals

This chapter explores the essential partnership between marketing leaders and Chief Revenue Officers to drive immediate sales while balancing long-term strategic vision. It highlights the shift towards accountability in marketing roles, where compensation is increasingly linked to sales performance, and emphasizes the need for adaptability in marketing strategies for sustained success.

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