Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview
SportsPro Podcast
00:00
Women's Cricket Is a Brand's Business
I think there's a real responsibility for all stakeholders within the game whether that's kind of NGBs or brands. We've got we're starting to really unpick some of that data and understand some of those proof points but we're supposed to go back to the start. The frequency of those competitions is really helping with with us trying to navigate around those peaks and troughs that we used to have in women's cricket.
Transcript
Play full episode
