How to Develop an Elevator Pitch

The best businesses and the best ideas have an element of fam larity to them, with something unique on top of it. The best approach is to say something that is already somewhat familiar to people, but say it in different way. A good hook usually follows the formula: You think x, but it's really y. Or a powerful hook is a question or a statement that begs a question. And then i can tell you what those jobs are, and i immediately get your attention.

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