Consumerism with John Cussans
Hermitix
00:00
The Relationship Between Virtue Signaling and Status Signaling
There is a relationship that you could draw maybe psychologically between the conspicuous consumption and status signaling through your through consumption like I buy this kind of product are you still using non biodegradable bags for litter or something. There's a sense to which green consumerism fulfills a kind of pattern of conspicuous status and conferring, but it doesn't necessarily turn into a social semiotic. But so I think all these things are crucial I think you mentioned something else too which is, you know, very contemporary term, which is virtue signaling," he said.
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