Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear
Shopify Masters
00:00
How Did You Invest in a Product?
We effectively built and invested in a lot of foundational things. So we had made it pretty significant, you know, economic bat prior to having sold a single thing. We ended up choosing the latter strategy because we felt that if we wanted maximize brand equity, we would need to tell the product story across multi products. It was a bet, but it was a bet that paid off.
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