"It took me two years of my life, negotiating with them," Paul McCartney says. "They understood that we were too creative power force that could work together and make something fantastic" The Beatles are performing in Las Vegas for the first time this weekend.
“Creativity has to be at the forefront because if you don't do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre. He explains why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of its creative experiments.