
#336: Poisoned Baby Formula TURNED 300k Kids Into “BIG HEAD BABIES”
Rotten Mango
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Conquering Hearts Through Relief Efforts
This chapter discusses how a company in China aimed to conquer the market by first winning the hearts and loyalty of the people in the Sichuan region. They donated a significant amount of baby formula to a relief fund after a devastating earthquake, which helped them gain the affection and trust of the people. The chapter also mentions their strategy of partnering with the Chinese space program to have their powdered milk taken to space by astronauts, further solidifying their brand's reputation.
Play episode from 15:45
Transcript


