3min chapter

Thinkers & Ideas cover image

Think Bigger with Sheena Iyengar

Thinkers & Ideas

CHAPTER

The Limits of the Method

I'm asking myself, are you asserting that this is the best method or one of many possible methods? Or sometimes when experts give a recipe, they're sort of telling a useful lie in practice. What I'm showing you how to do is how to do better than pure sort of unstructured wind wandering. In a few years, we'll have other scientific advances and then they will probably improve more on what I'm proposing. My method helps you do a better job of searching for what already exists that you might be able to use to solve it.

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