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Choice Overload
The Happiness Lab with Dr. Laurie Santos
Why Do We Need That Many Choices?
People go for the familiar because they can't figure out how to choose among the unfamiliar. Our poor minds just can't handle comparing a hundred greeting cards or 80 thousand coffee drinks all at once. Just seeing all those choices above the counter is cognitively draining, so draining that it leads to worse decisions later. We all suffer from this phenomenon to a certain degree but only some of us realize it.
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