226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting
The Data Stack Show
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Navigating Marketing Attribution Challenges
This chapter explores the complexities of attribution in marketing data, emphasizing the collaborative effort required across various business departments. The speakers share personal anecdotes highlighting successes and failures in data accuracy, which significantly affect performance metrics. Additionally, the discussion touches on the 'people problem' within businesses, stressing the importance of consistent data practices amidst the technological challenges of effective marketing analytics.
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