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#71: How to Market Multiple Products Without Confusing Customers
Marketing Made Simple
Don't Take Everything All in One Big Bite
Stacy Moore: There's a name for that phenomenon. It's called choice paralysis. If you give people too many things to choose from, they choose nothing and that can cost a company of fortune. She says if you have multiple products, multiple segments, multiple divisions, look for an umbrella message first,. start there and then just go one by one through your products and services., creating clear messaging for each one of those segments. This has been a great conversation, Stacy. Thank you so much for being on the podcast today.
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