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How to Use Microsoft Clarity: A Powerful Analytics Alternative

Social Media Marketing Podcast

CHAPTER

Unlocking Microsoft Clarity: A Comprehensive Guide

This chapter explores the functionalities of Microsoft Clarity, emphasizing its user behavior analytics through heat maps, scroll depth data, and screen recordings. It advocates for a step-by-step approach to mastering the tool while recognizing the importance of a structured measurement strategy for effective data interpretation. The discussion also highlights the role of AI in summarizing insights and enhancing user experience on websites.

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