The Smell of Letrouset in the Advertising Industry

"I have a very strong memory of going into the design studio and these amazingly talented people there doing this, everything by hand," he says. "The smell of letrouset, that kind of transfer lettering, uh, cow gum, which is kind of a glue." His father was also an artist on his mother's side; they were both in their 30s or early 40s at the time. He talks about how to deal with all the ups and downs of being an entrepreneur. 'One of the things for me ... I think one of the most important things [is] just not giving up'