The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
Masters of Scale
00:00
Crisis Management Lessons from Apollo 13 to COVID-19
This chapter examines the Apollo 13 mission's critical challenges and contrasts the urgent cinematic portrayal with the actual composed responses by the astronauts and NASA. It emphasizes the importance of leveraging internal strengths and creative problem-solving during crises, as illustrated through leadership experiences at DuPont and Airbnb. The narrative highlights a foundational principle of clear leadership and strategic vision, demonstrating how organizations can adapt and emerge stronger amid turbulent times.
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