15min chapter

Vedic Worldview cover image

Marketing Spirituality

Vedic Worldview

CHAPTER

Comparing Mantra-Based Meditation Practices

The chapter explores the differences in branding, teaching methods, and the use of audiovisual aids between a podcast host's mantra-based meditation group and the transcendental meditation organization. It delves into the concept of tradition and authority in meditation practices, highlighting the role of gurus or authority figures. The chapter also contrasts traditional practices with the influence of meditation apps in the digital age.

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