John Barrows sits down with Ted McKenna, co-author of "The Jolt Effect" and an accomplished sales and customer experience researcher whose work has graced the Harvard Business Review. As a founding partner of DCM Insights, Ted delves into the evolving dynamics of buyer-seller interactions, the influence of AI on decision-making, and strategies for addressing buyer indecisiveness. Tune in to discover actionable insights on how to adapt and thrive in an ever-changing sales landscape. Key takeaways include effective sales tactics, the role of emotional factors in B2B purchasing, and the importance of transparency and expertise in sales.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

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