Intro

Venture capital and private equity firms have a different approach to content. They aren’t focused on generating leads the way most businesses are, so selling ghostwriting to them requires a different strategy. In this Hot Seats excerpt, we break down what they actually care about, how to communicate your value, and how to make your offer fit their needs. Whether you’re new to this space or looking to refine your pitch, this episode will give you a clear plan to follow.