Songwriting Process and Specificity

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This week, we’re joined by Maggie Kang and Chris Appelhans, the writer-directors of KPOP DEMON HUNTERS, to unpack the craft behind one of the year's biggest movies.

From finding the emotional core of their story to shaping "Golden" into a late-breaking "I Want" song, Maggie and Chris share how they balanced friendship, romance, comedy, worldbuilding, and music all in one movie.

We also dive into the messy joy of writing in editorial, why tiny character moments like "Couch, Couch, Couch" carry so much weight, and how specificity in both music and story can unlock something universal.

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