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The Importance of Brand Identity in the Gaming Industry
Richardson: "I didn't want to be boxed in. And I felt like if Ralph was building a lifestyle brand and world building, if he could do Tufted Leather couches, I could do video games" He says Sansa landscape, the territory, the turf, the conditions were right for New York when they moved their business there. Richardson adds that it's an exciting time because of all the new things you can do with your company. The magazine is now published by Hodder & Stoughton at $20 per issue.