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Intro to A/B Testing by Ever's Senior PM

The Product Podcast

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B2B Product Testing

The idea is like no matter what when you're A.B. testing everything is off of the hypothesis. It's an educated hypothesis but it's still a hunch that you think something's going to be better than the control. Even if it's losing you might still go for it. The biggest pain points I had in a B testing and in particular using a tool like tapletics were. Yeah If you have less clients then it's it's tougher and you have to weigh the how long it would take to run that experiment.

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