20. (Ch 4.2) How Yahoo Became The Web's First Great Company
Internet History Podcast
00:00
The Rise and Fall of Yahoo: From Internet Pioneer to Obsolescence
This chapter explores Yahoo's transformation from a media company to a dominant internet player by 2000, emphasizing its impressive user engagement and advertising growth. It also highlights the looming challenges it faced, particularly with the emergence of Google and the need to adapt to new search technologies.
Transcript
Play full episode
