3min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Noam Segal, PhD - When Good Democratisation Goes Bad

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Importance of Incentives in UX and Design

The shift of UX and design as a field from being something that largely happened in agencies smaller upstart naturally innovative through necessity type organizations toUX and design as being a function of enterprise. I think incentives matter the way academia is operating right now which is somewhat disappointing to many of us because we are measured on certain things rather than advancing our methodologies. When you're constantly fighting for a seat at the table it's hard to build new tables and build new seats so that might be might be part of it.

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