Sustaining Transformation: The Importance of Behavior Change and Storytelling

Transformation isn’t a gamble—it’s science. Kristy Ellmer, a leader with BCG Transform, unpacks the research behind what really makes change work: involving employees in the journey, preparing for the “messy middle,” and building emotional and practical support into the process. Successful efforts focus equally on shifting behaviors and mindsets, not just strategy and structure.  

Learn More: 

Kristy Ellmer: https://www.bcg.com/about/people/experts/kristy-ellmer 

Preorder Kristy's Book: https://www.amazon.com/How-Change-Really-Works-Science-Based/dp/B0FHBXYSLZ

BCG’s Latest Thinking on Business Transformation: https://www.bcg.com/capabilities/business-transformation/insights 

To Keep Transformations on Track, Incentives Are Crucial: https://www.bcg.com/publications/2025/incentives-are-crucial-for-transformation-success 

The Transformation Paradox: How to Grow When the Growing Gets Tough: https://www.bcg.com/publications/2025/transformation-paradox-how-grow-when-growing-gets-tough 

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