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Pierre-Yves Donzé & Maki Umemura, "Pierre-Yves Donzé & Maki Umemura, Japan and the Great Divergence in Business History" (JESB, 2025)

New Books Network

00:00

Breakfast Cereal Market: Narrative Marketing and Westernization

Paula asks about the cereal market history; Pierre-Yves and Maki discuss changing value propositions and dietary westernization driving cereal adoption.

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