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#359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company

The Tim Ferriss Show

CHAPTER

Was It a Bottleneck?

I just did not make decisions that I had to quick enough. There was this whole thing about should I take like a Shopify a lifestyle business or a growth company is I struggled with this so much and it seems silly now because obviously we can all look at the result of it becoming a growth company at some point but it was really unclear to me. So I very I ran it cash based like looking at bank accounts and making decisions based on hey I only need this amount of money in the bank before I can put $500,000 in Google AdWords and so on. "I made a lot of decisions way too slow because I just didn't feel comfortable understanding the implications of them"

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