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How Will India Become A 10 Trillion Dollar Economy? Matrix Founder Avnish Bajaj - FO91 | Raj Shamani

Raj Shamani's Figuring Out

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The Role of Technology in Consumer Business

In consumer business, if you look at historically in India, people have like the MNCs or the large company, they have spent in acquiring a customer for a very long time. And that's how people have the Indians haven't. But now you watch what reliance does with Capacola. If you talk about brands which have worked from scratch and look at the regional players as well,. There are very few exceptions who have built who are actually a price leaders and our lead and all regional players. Every other brand which has went on to become like a national brand in our country, they've all played on price and the good enough story only.

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