4B with Margit #7: Building Brand Communities
a16z Live
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How to Get People to Talk About You on Social Media
A lot of this is pretty manual and at the start, because when you're starting with nothing, you're kind of really doing a lot of the vetting yourself. And i would say it just starts with looking at how engaging with the brand. We tryd to as many events or just opportunities for the folks who belong to these communities to interface just with each other without any sort of oversight or a participation from somebody at notion. For us people a wanting to generate revenue on their own in some way, we've created tools and resources that help them along those lines.
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