Cassey Ho is an entrepreneur, designer and inventor whose mission is to inspire joy and solve problems through innovative product design. With over 17 million followers and over 4 billion views across her social platforms, Cassey has nurtured a community who have watched her build her two brands from scratch: POPFLEX, which highlights her obsession with performance-based functional fashion, and Blogilates, her approachable-luxury fitness line which can be found exclusively at Target stores nationwide.
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00:00 The Journey of Embracing Body Diversity in Fashion
01:18 Discovering Cassey's Design and Fitness Journey
02:45 The Birth of Blogilates on YouTube
05:01 Transitioning from Pilates Instructor to Fashion Designer
11:14 Navigating the Challenges of Online Hate and Personal Growth
15:42 Maintaining Emotional and Physical Health as an Entrepreneur
19:08 Building the Right Team and Overcoming Toxicity
35:33 The Evolution of Cassey's Design Career and PopFlex
37:45 The Journey of Fashion Design and Team Building
38:29 Discovering the Power of Upwork for Team Expansion
39:06 From Toxicity to Triumph: Building a Positive Team
48:51 The Impact of Celebrity Endorsements on Fashion Brands
53:00 Navigating the Challenges of Content Creation and Public Perception
55:57 The Evolution of a Creator: Pivoting and Personal Growth
01:03:52 Confronting and Overcoming the Dark Side of Creativity
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