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491 - The Peak-End Rule (get over your ex)

New Mindset, Who Dis?

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The Effect of Peak and Rule on Memory

A study looked at people who underwent a colonoscopy. Researchers found that the duration did not affect the memory of how painful the procedure was. The peak intensity of the pain, even though it was only for like two or three minutes, That is by ending the procedure with a lower pain intensity, the end, made them recall the experience more favorably.

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