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4min chapter
180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass
Personal Injury Mastermind
How to Be a Successful Business in a Saturated Market
Stella Bogado is the founder and CEO of COVID, a law firm based in Los Angeles. She says her husband Mike first jumped on social media to learn how to be an influencer. Now they're trying to differentiate themselves from other litigators by being more relatable than big companies who have million dollar budgets. "You cannot fake authenticity," she says.
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