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Welcome to another brisk Talk in Ten recorded live at this year's Productized conference. In this episode, Phil Hornby (founder of For Product People) explains why empowerment in product teams really means the ability to make decisions that stick — and how to raise the quality of those decisions.
Key topics discussed:
- What a "high-quality decision" is and why it’s distinct from a "good outcome."
- Evidence-informed decision making: combining quantitative data, qualitative insight, and expert judgement.
- Practical tactics: decision logs, Amazon-style memos, and setting a "best-before" date for revisiting choices.
- How to evaluate decision quality without falling into the blame game.
- Where AI fits — as a tool to inform decisions, not replace human accountability.
Guest bio:
Phil Hornby — Founder, For Product People. Phil runs workshops and talks, helping product teams make better decisions by combining structured thinking, evidence, and practical frameworks. He focuses on turning tacit product judgement into explicit, defendable choices that teams can commit to and act on.
Thank you to our partners at Productized for hosting such an inspiring event and to our sponsors Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end product development. Download their AI economics guidebook at bobcatscoding.com.
Host Bio
Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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Ben Maynard
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Product Agility Podcast
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